Digital Exhibition IIIF Template | Proof of Concept

Modern Design Across Borders

November 20, 2025–June 28, 2026

Format IIIF · OpenSeadragon

Exhibition Overview

This digital presentation is an abridged version of the exhibition, featuring selected highlights from the full installation. Visitors are encouraged, when possible, to experience the exhibition in its entirety at the Wolfsonian.

Modern Design Across Borders examines the cross-cultural web of connections among people, ideas, and movements that made modern design’s remarkable reach and lasting impact possible. Focusing on five spotlight subjects within the global story of interwar design—transportation, the 1925 Paris Expo, tea and coffee, plywood, and cocktail culture—the exhibition homes in on the innovation and trends that spread from country to country, expressing progress and new ideals.

Featuring products by designers such as Norman Bel Geddes, Josef Hoffmann, Alvar Aalto, and Charles and Ray Eames, Modern Design Across Borders draws mainly from the Wolfsonian collection and teases out the trademark design choices (geometry, clean lines, functionality) that defined novel visual languages of modern life and continue to shape design today.

Organized in celebration of The Wolfsonian’s 30th anniversary.

Streamlining Transportation

Ingenious designs for teardrop-shaped cars, trains, and planes entered the scene in the 1930s as symbols of progress and movement. Informed by turn-of-the-century scientific studies of aerodynamics and the 1909 Futurist Manifesto’s glorification of the beauty and dynamism of a racing car, designers pursued this fascination with the machine by streamlining the bodies of vehicles to increase speed.

Countries showed off their technological advancement through specific models, turning transportation imagery into markers of power in war and in peace. This cult of the machine soon influenced the design of household items, as seen in the Normandie pitcher inspired by the shape of the famous French ocean liner.

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Poster, Magneti Marelli, Licenza Bosch, 1938
Filippo Romoli (Italian, 1901–1969), designer SAIGA, formerly Barabino & Graeve, Genoa, printer Offset lithograph
This promotional poster shows three automobiles and a motorcycle racing around an electrified spiral track generated by a Magneti Marelli sparkplug. Founded in 1919 in Sesto San Giovanni (near Milan) as a joint venture between Fiat and Ercole Marelli, the company specialized in manufacturing electrical equipment for motor vehicles.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, 87.979.4.1
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Poster, Gorizia Raduno Nazionale Motociclistico al Campi di Battaglia [Gorizia National Motorcycle Rally to the Battlefield], 1939
Bapi (Italian), designer Grafiche Chiesa, Udine, Italy, printer Offset lithograph
In this poster, motorcycles run on a spiral track enveloping the Italian peninsula towards the city of Gorizia, which is symbolized by a photograph of its historic medieval castle. Combining the Futurist myth of movement and speed with the Italian flag’s green-white-and-red color scheme, the motorcycles represent the country’s developing transportation sector during the Fascist regime.

The rally was organized by C.O.N.I. (Italian National Olympic Committee) and by O.N.D. (Opera Nazionale Dopolavoro), a recreational association for workers created by the Fascist regime in 1925.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, XX1990.4229
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Poster, Fliegt zur Internationalen Automobil-und Motorrad Ausstellung nach Berlin [Fly to the International Automobile and Motorcycle Fair in Berlin], 1936
Hans Otto Wendt (German, 1911–1979), designer Deutsche Lufthansa, Berlin, publisher Offset lithograph
This Lufthansa poster promotes flying to Berlin for the city’s international motorshow, founded in 1897. Introducing visitors to the latest in aerodynamically-inspired design, the fair became a propaganda platform during the Nazi regime—Adolf Hitler’s totalitarian dictatorship from 1933 to 1945—to showcase the growing importance of automobiles and motorcycles.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, TD1989.184.37

Paris 1925: A Centennial

The 1925 Paris Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts) was a key venue for introducing and globally disseminating ideas about modern design. With an official invitation to participating nations specifying that no historical styles were allowed, the exposition celebrated a new taste in architecture and decorative arts that had begun to develop in Europe before the First World War—characterized by geometric ornament, stylized natural elements, and symmetry. This style was later termed Art Deco, after “Arts Décoratifs” (in the expo’s title), during the 1960s.

Present in the fair were competing visions for what defined “modern.” In contrast with France’s decorative luxury pavilions and applied arts, the Pavillon de l’Esprit Nouveau by Le Corbusier and Pierre Jeanneret rejected ornament in favor of utility, simplicity, and standardization. Other nations offered additional interpretations of the new style through their pavilions and applied arts that found broad exposure at the widely-attended event.

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Poster design, Paris 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes [International Exposition of Modern Decorative and Industrial Arts], 1923
Robert Roquin (French, 1900–1980), designer Paris Gouache on paper
This image of a woman unveiling a curtain symbolizes the revelation of new artistic and industrial advancements. The design features typical Art Deco motifs: stylized floral ornament, symmetry, bold colors, and exoticism seen in the naked female figure and in the imaginative Islamic Mediterranean architecture.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, XX2017.207
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Plate, Kto ne rabotaet, tot ne ect [Whoever Does Not Work Does Not Eat], 1921
Mikhail M. Adamovich (Russian, 1884–1947), painter State Porcelain Factory, Petrograd, manufacturer Blank made by the Imperial Porcelain Factory, St. Petersburg, 1892 Glazed and painted porcelain
Exhibited in the Soviet pavilion, this plate depicts ration cards, the name “Lenin,” and the monogram RSFSR (Russian Soviet Federative Socialist Republic) with an Art Deco, stylized floral pattern. A red star with the hammer and sickle blocks out the double-headed eagle of the tzars, a visual symbol of Communism replacing Russia’s old world order. The portrait of Soviet president Vladimir Lenin, originally drawn by Ukrainian artist Nathan Altman in 1920 at the Kremlin, was adopted by the State Porcelain Factory for paintings on Soviet propaganda plates and cups.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, XX1990.1337
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Rendering, Pavillon du Printemps. Exposition Internationale Arts Décoratifs et Industriels de 1925 [Printemps Pavilion. International Exhibition of Modern Decorative and Industrial Arts of 1925], 1925
Henri Sauvage (French, 1873–1932) and Georges Wybo (French, 1880–1943), architects Watercolor on paper
Parisian department stores were pioneers in spreading Art Deco, retailing modern decorative arts to consumers as early as the 1910s. Printemps was the first department store to establish an interior decoration studio, Atelier Primavera, which produced furniture and art objects. It was followed by Galeries Lafayette (with La Maîtrise) and Le Bon Marché (with Atelier Pomone).

At the Paris Exposition, each department store built its own pavilion to showcase goods. A concrete conical dome decorated with colored glass pebbles by René Lalique characterized one such structure, the Pavillon du Printemps. According to a 1928 article in the New York magazine The Arts, it was “the most striking and commendable.”

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, 2018.10.29

Serving Taste: Coffee and Tea Sets

Coffee and tea services helped introduce modern design into daily life. Economic difficulties and social changes brought by the Depression and an emergence of more casual ways of life demanded functional approaches in tableware design. From the elaborate scalloped forms of Josef Hoffmann’s Melone coffee service to the pure geometric shapes of Marguerite Friedländer-Wildenhain and the midcentury fluidity of Eva Zeisel’s Tomorrow’s Classic, the evolving lines of these coffee and tea sets reflect an international exchange of ideas between designers, ceramists, and manufacturers.

Émigré designers from Europe further fueled the spread, introducing new shapes in American dinnerware and building consumer interest in European products.

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Vase, Ruba Rombic, 1928
Reuben Haley (American, 1872–1933), designer Consolidated Lamp and Glass Company, Coraopolis, Pennsylvania, manufacturer Glass
In 1925 historicism still pervaded most of American design, and since older styles were not permitted at the Paris Exposition, the United States decided not to participate. Instead, the country sent a commission of experts who, upon their return, urged U.S. producers to develop modern design.

Designer Reuben Haley reported that his Ruba Rombic mold-blown glassware was inspired by Cubist paintings that he saw at the fair. The line was very successful and was sold in different colors at affordable prices to middle-class consumers in department stores across the U.S.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, 83.8.2
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Coffee and tea service, Hallcraft Tomorrow’s Classic, c. 1949
Eva Zeisel (American, b. Hungary, 1906–2011), designer Hall China Company, East Liverpool, Ohio, manufacturer Glazed earthenware
Eva Zeisel was one of the émigré women designers who played a significant role in developing modern ceramic design in the United States between the 1930s and ’50s. After gaining experience in workshops and factories in Hungary, Germany, and the Soviet Union, she immigrated to the United States in 1938. Zeisel worked for different companies as a freelance designer, creating a series of whimsical dinnerware with flowing lines and organic forms. Her most successful was the Hallcraft Tomorrow’s Classic, promoted as “America’s fastest selling modern dinnerware” soon after its production began in 1952. In this version, she used a black-and-white color scheme.

The Wolfsonian–FIU, Gift of Charles Venable and Martin Webb, 2021.40.218, .408–.411, .414
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Design drawing, Gottschlig Á.RT., c. 1925
József Amberg (Hungarian, 1890–1972) Gouache and graphite on paper
József Amberg designed an advertisement and a tea box for Gottschlig Ágoston, a Budapest-based tea wholesaler and producer of cognac and Brazilian rum. The Chinese motifs of the box refer to the origins of tea, a main source of profit during the colonial expansion of the British Empire.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, TD1995.2.296

Shaping Plywood

Plywood, made up of thin wooden sheets glued together, emerged as a revolutionary material in the late 19th century. Because of its strength, lightness, and flexibility, modernist designers and architects of the 1930s began to exploit its ease of mass production and ability to be shaped into fluid forms. In their designs, they embraced plywood’s potential to create seamless, flowing lines—softening interiors, prioritizing comfort and efficiency, and embodying ideals of simplicity and functionality. Influential manufacturers, like Luterma in Estonia, pioneered plywood’s use for everyday products and became widely available and popular through global distribution.

Groundbreaking furniture helped make some leading designers familiar names both at home and abroad, from Alvar Aalto in Finland to Charles and Ray Eames in the United States. Several of their iconic chairs are still in production now, and companies continue to explore new birch plywood models, inviting ideas from designers all over the world.

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Lounge chair, model no. 41, Paimio Chair, 1931–32
Alvar Aalto (Finnish, 1898–1976), designer Huonekalu-ja Rakennustyötehdas Oy Ab, Korhonen factory, Turku, Finland, manufacturer, after 1932 Plywood, laminated birch, solid birch
Architect Alvar Aalto began experimenting on laminated wood with master joiner Otto Korhonen, creating the model no. 41 chair. Its alternative name comes from Paimio, Finland, where Aalto designed a tuberculosis sanatorium. He chose these chairs for the patients’ lounge due to their birch plywood material, a warmer and more tactile alternative to the Bauhaus-style metal used in institutions. He shaped a single piece of plywood into the seat and back of the chair, bending and rolling the wood at the top and bottom edges for structural strength. The chair’s fluid form allows for comfort without upholstery.

The Wolfsonian–FIU, Gift of John C. Waddell, New York City, 2004.1.1
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Stool, 1930–35
Luterma, Tallin, Estonia, manufacturer Venesta, London, distributor Birch plywood, iron
Light and easy to handle, this stool was made by Luterma, known for their plywood technology, and imported by Venesta—the name a combination of “veneer” and “Estonia.”

On a future model, German architect Walter Gropius widened the cut-outs. The new version was produced by Isokon Furniture Company, founded in 1929 in London by Venesta employee Jack Pritchard with architect Wells Coates. Isokon hired several émigré designers as consultants, including Gropius and Marcel Breuer.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, 2022.4.1
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Chair, model no. 301, 1932–34
Marcel Breuer (American, b. Hungary, 1902–81), designer Embru-Werk A.G., Rüti, Switzerland for Wohnbedarf, Zürich, manufacturer Plywood, aluminum
In 1933 Embru-Werk A.G. began producing furniture designed by Marcel Breuer, a student and later an instructor at Bauhaus, the design school founded in Weimar, Germany by architect Walter Gropius in 1919. Breuer pioneered the use of tubular steel for home furnishings beginning in the 1920s. He originally conceived model no. 301 as a cantilever form with no rear supports, however a secondary support strut (patented in 1933) became necessary when the aluminum bands proved too weak to support the weight of a sitter.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, TD1993.81.2

Cocktail Culture

Cocktail culture was a staple of the 1920s “Jazz Age” despite the United States banning the production, importation, transportation, and sale of alcoholic beverages between 1920 and 1933, a period called Prohibition. With the help of advanced manufacturing technologies and materials such as Bakelite and chromed metals, designers conceived products characterized by simple geometric shapes, rounded edges, and continuous lines that not only facilitated mass production, but also aligned with the emerging visual language of modern design.

Their output contributed to a global exchange of taste, customs, and drinks, fueled by a common practice among many companies (such as liquor brands) to invite the most fashionable graphic designers of the time, sometimes from abroad, to lead new advertising campaigns. Shaped by these cross-cultural influences, many tools for cocktail making became emblems of American streamlined design.

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Shaker, Empire Cocktail Shaker, 1938
William Archibald Welden (American, b. Scotland, 1900–1970), designer Revere Copper and Brass Company, Rome, New York, manufacturer Chrome plated brass, Bakelite
William Archibald Welden, head of design for the Revere Copper and Brass Company in the 1930s, designed the Empire Cocktail Shaker with butterscotch Bakelite accents on the cylindrical finial and stopper. Other variations include red, green, and white Bakelite. The shaker could be sold as a set, accompanied by chrome-plated brass cups with a Bakelite base complementing the highlights of the shaker.

The Wolfsonian–FIU, Gift from the Martin K. Webb and Charles L. Venable Collection, 2021.40.380 a-c
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Cocktail spoon with graduated jigger, c. 1935
Napier Co., Meriden, Connecticut, manufacturer Silver-plated brass
Influenced by the market created by the end of Prohibition, in the 1930s Napier Co. began producing barware such as this cocktail spoon and graduated jigger, which guides the user in measuring ingredients. When pressed, the mechanical design allows for the liquid in the jigger to make its way down the spoon and into the glass.

James Napier, president of the company since 1920, visited the Paris Exposition Internationale des Arts Décoratifs in 1925 and kept Napier Co. up to date with new trends in the years to follow.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, 83.15.18
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Poster, Fap’Anis, c. 1927
Henri Delval (French, 1901–1959), designer Publicité Wall, Paris, printer Offset lithograph
This poster promotes Fap’Anis—an anise-based apéritif—as a drink “for connoisseurs.” It depicts dancer, singer, and actress Gaby Deslys drinking and enjoying a panoramic view of the French Riviera, using bold color and stylized forms typical of French Art Deco advertising design. Posters like these were key marketing tools in the interwar period, displayed in cafés and along urban streets to attract attention in a competitive beverage market.

The Wolfsonian–FIU, The Mitchell Wolfson, Jr. Collection, TD1989.280.1

Wolfsonian Labs

This project is part of the Wolfsonian Labs where museum staff and FIU faculty and students are experimenting with new ways to tell the stories about our collections. These projects serve as proof of concept—allowing the museum to test ideas, refine approaches, and scale successful experiments for future visitor experiences.

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